Celebrity perfumes have been a big hit in the last few years, and we, at BigDiscount.com, love this new trend. Many celebrities including actors, singers, social elite and even soccer players, have joined the multi-billion dollar fragrance market, offering customers the opportunity to smell like a star. However, to develop a new stylish scent that satisfies the demanding market, especially the changing young clientele, is no child’s play. Entertainers have become enterprenurs in the perfume business and they have struck gold selling their luxurious and funky life style captured in an affordable glass bottle. So, we want to give you a closer look on the who and the what of this popular fad.
Today, we introduce multi-faceted entertainer who jump started-this trend back in 2002 with her first perfume, Glow. Yes, the one and only, Jennifer López.
Born on July 24th, 1969 in Bronx, New York, this Puerto Rican girl had to pay for her own dancing and singing lessons in search of her dream. After dropping out after her first semester in college, Jenny made due by working at a legal office and by performing in local night clubs. It was in 1991, after being rejected twice, that she finally made it as a dancer on the comedy program In Livng Color. Ever since, J. Lo hasn’t stopped.
She has appeared in 6 television programs including this year’s American Idol’s Season 6 and in 23 movies starring in her latest, El Cantante, with her husband, the well-known Puerto Rican singer Marc Anthony. She has also released 6 albums, her latest being Como Ama Una Mujer, which is all in Spanish and has had 4 number one singles, 3 Grammy Award nominations, and has sold 48 million records world wide. And her story of success doesn’t quite end here either. She owns two clothing lines, Jlo and Sweetface, as well as her own restaurant in Pasadena, California named Madre’s. This Latina appeared in Forbes magazine this year listed as the 9th richest woman in entertainment estimating her wealth to be $110 million. Amazing, huh? It seems she really has the Midas touch; everything turns to gold. And her own perfume line is no different.
J. Lo renovated Elizabeth Taylor’s hot trend when she presented the most succesful perfume campaign after Calvin Klein’s CK One back in 1994, with her first scent, Glow. As she describes it herself, this perfume is fresh-sexy-clean – it became a top-seller in the first 4 months. Aimed at teens and women in their early 20s, this scent has a moderate strength (lasting from 6 to 10 hours) and it’s recommended for daytime casual wear. It’s considered a flowery fragrance with notes in orange flower, pink grapefruit, neroli, rose, sandalwood, soft amber, jasmine, vanilla, musk and orris. This first-timer unveiled a chain of successful perfumes since then as well.
In 2003 she introduced Still. Inspired by modern women today, this perfume compliments those who multi-task and are confident at all times; those who manage to make everything work. This sophisticated fragrance developed by the Lancaster Group is oriented towards women who are a little older and still sexy, still themselves. It has a moderate strength, lasting from 6 to 10 hours, and it is recommended for casual evening wear. This captivating scent has sake note, white pepper, mandarin, earl gery, pink freesia, honeysuckle, orange flower, rose, wild jasmine, sandalwood,musks, amber and orris.
Jennifer went back to the basics in 2005, revisiting her original fragrance but adding some sabor from her adopted hometown, Miami. This limited edition of Miami Glow with notes of pink grapefruit, coconut water, passion fruit, heliotrope, sheer amber, crystal musk, vanilla orchid and blonde woods truly represents the Hispanic side of the artist. Recommended for daytime or casual wear and for the younger woman, this perfume also has a moderate strength that normally lasts from 6 to 10 hours and reminds the wearer of lively summer days.
Also in 2005, J. Lo launched Live. Inspired by her own motto, “living the moment, and doing what you love”, this delicious aroma with notes of sparkling Sicilian lemon, vivacious Italian orange, juicy pineapple, fruity redcurrant, sexy spicy violet, fragrant peony, sensual musk, warm vanilla, and earthy sandalwood reminds us to enjoy every minute. It has a moderate strength which lasts from 6 to 10 hours and it is recommended for daytime casual wear. Anyone could identify with this cocktail scent, feeling joyous, energetic and sexy.
It was just last year when Jenny released another deviation of her original aroma, Love at First Glow. Oriented toward a really young crowd – 12 to 18 year olds - and inspired by first love, this delicate scent has notes of bergamot, neroli, Georgia peach, pink jasmine, wild rose, osmanthus, freesia, sheer musk, blond woods and vanilla absolute. This lighter version has a subtle strength lasting from 1 to 5 hours. Girls can wear it everyday and feel innocent and loved.
Again in 2006, “Jenny from the Block” launched ANOTHER by-product but this time from her original Live, called Live Luxe. Inspired by her “uninhibited indulgence” according to her webpage and her passion for dancing, this aroma has juicy pear, luscious peach, exotic melon, electric citrus apple twist, satiny muguet petals, amethyst freesia, sun-sweetened honeysuckle, precious diamond musk, creamy vanilla, and soft sandalwood. Oriented towards women in her 20s, this pampered scent is suggested for evening casual wear. It does have a moderate strength to it and this glamorous smell can last up to 10 hours.
Finally this year, this non-stop entrepreneur launched her latest version of Glow, Glow After Dark. Resembling the same original bottle but in metal, this funky upbeat perfume was inspired by having fun with friends and enjoying the nightlife. It has notes of mandarin, melon, white cherry, passion fruit, jasmine, peony, freesia, rose, orange flower, pink musk, tree moss, blonde woods and patchouli. This subtle fragrance lasts up to five hours and should be worn by party girls who love going out.
So this celeb did give us A LOT to talk about due to her non-stop creativeness and proactivity. We are sure we are going to see, hear and smell lots more of her this year. Curious to try out what this ambitious and flirtatious entertainer has brought to the fragrance market? Don´t hesitate to contact us! www.BigDiscount.com
